LinkedIn Guide · 7 min read · Updated 2026

LinkedIn Featured Section: How to Showcase Your Best Work

The Featured section is the showcase shelf at the top of your LinkedIn profile. It sits above your activity feed and experience entries — the very first thing a recruiter sees after your photo, headline, and About. Yet most people leave it empty, missing the easiest opportunity to prove their skills in 10 seconds.

This guide covers what to add, how to order it, and what recruiters actually look for. For the broader profile picture, see our 12-step optimization guide or run our 12-point audit checklist to find every gap.

What is the LinkedIn Featured section?

The Featured section lets you pin up to a handful of items — posts, articles, links, images, documents, and videos — directly beneath your About section. Unlike your activity feed (which shows everything you do chronologically), the Featured section is curated: you choose exactly what appears, and it stays there until you remove it.

Think of it as a portfolio strip. A recruiter who clicks through from search sees your headline, glances at your About, and then scrolls straight into your Featured items. If those items prove your expertise, they keep reading. If the section is empty, they may move on.

What you can add to the Featured section

LinkedIn supports five content types:

• Posts — your own LinkedIn posts (text, image, or video) that you want to highlight, especially ones with high engagement.
• Articles — long-form LinkedIn articles you've published on the platform.
• Links — external URLs to your portfolio, GitHub, Behance, Medium, a product page, or a press mention.
• Images — screenshots of dashboards, infographics, design work, or event photos.
• Documents & videos — PDFs (case studies, presentations, white papers) and video files (talk recordings, product demos).

How to add items to your Featured section

The process takes under two minutes per item:

• Go to your profile and scroll to the Featured section (below About).
• Click the Add profile section button, then select Recommended → Add featured.
• Choose the content type: Add post, Add article, Add link, Add media.
• For posts and articles, select from your published content. For links, paste the URL. For media, upload the file.
• Add a title and description for links and media so the preview card is clear.
• Save. Drag items to reorder — the first item gets the most visual prominence.

What to feature (by role)

Software engineers & developers

Feature a link to your GitHub repo or a live project, a screenshot of an architecture diagram, and a LinkedIn post about a technical challenge you solved. A well-documented repo is the single strongest signal for engineering recruiters. Pair it with our software engineer headline examples for a complete package.

Marketers

Feature a case study PDF (campaign results with metrics), a link to a landing page you built, and a high-engagement LinkedIn post about a marketing insight. Quantify results in the description — "Generated 12,000 leads at $3.20 CPL" is more compelling than "Ran paid social campaigns."

Designers & creatives

Feature images from your portfolio (Behance or personal site link), a before/after redesign post, and a process video. Visual work belongs in Featured — it's the section recruiters can actually see without clicking away. See our banner design guide for more visual profile tips.

Sales & business development

Feature a slide deck from a pitch, a link to a case study, and a post about a deal you closed. If you have a recording of a presentation, add it as media. Pair with our sales headline examples to align your top-of-profile messaging.

Best practices for the Featured section

• Curate, don't dump. Three excellent items beat ten average ones. Remove anything that doesn't directly support your target role.
• Lead with your strongest work. The first item gets the largest preview card and the most clicks. Put your best project first.
• Write clear titles and descriptions. For links and media, the title and description appear on the preview card. Make them specific: "Q4 2025 Growth Campaign — 340% ROI" not "Marketing project."
• Update quarterly. Swap in fresh work as you produce it. A Featured section from 2023 signals inactivity.
• Match your headline. If your headline says "Product Designer," your Featured items should show design work — not a random blog post about networking.

The Featured section is one piece of a complete profile. To see how every section stacks up, get your free LinkedIn visibility score — it checks your Featured section, headline, About, skills, and experience, then gives you paste-ready rewrites. For more on adjacent sections, see our guides to About section examples, experience section examples, and common profile mistakes.

Frequently asked questions